Our Why....

Dear Valued Customer,

My name is Paul Njoroge, and I am the CEO and Manager of Rooted 2 It. As a Kenyan American, I deeply understand the challenges and barriers that many African and South American merchants face when competing in the U.S. market.

Having navigated similar obstacles myself, I have dedicated my efforts to assisting merchants in successfully entering the American marketplace. Whether participating in trade shows in Canada or the U.S., I have facilitated their growth by providing reliable payment solutions and managing their logistics. Our aim was to simplify the process by ensuring they could accept payments while securely holding and dispatching their products to clients awaiting payment.

Recognizing the increasing demand for our services, we formed strategic partnerships in Canada, Mexico, and the U.S. to better assist African merchants in fulfilling their orders. We aim to eliminate common barriers such as high shipping costs by housing your products with us. Additionally, we offer accessible payment gateways, including Cash App, Venmo, and various credit card processors, to make transactions seamless.

I sincerely ask for your trust as we work together to help your business grow. Many merchants have placed their confidence in us, and we are committed to supporting you in reaching your goals.

As the African proverb goes, “If you want to go fast, go alone; if you want to go far, go together.” I look forward to the opportunity to partner with you on this journey.

Warm regards,

Paul Njoroge
CEO & Manager
Rooted 2 It

Why US

Reasons for "Rooted 2 It"

Connection to Community:
- "Rooted" suggests a strong connection to the community and the environment, emphasizing local support and sustainability. This can resonate with customers looking for businesses that value their origins and local engagement.

Stability and Reliability:
- The term implies stability and reliability, qualities that are essential for a fulfillment center. Clients can feel assured that their products and services are in good hands.

Growth and Development:
- "Rooted" signifies growth, suggesting that your business is well-established and has a solid foundation. This can attract clients looking for a partner to help them grow their businesses.

Personalization:
- The "2 It" part can imply a personalized approach to service, indicating that you cater to specific client needs. It suggests that your services are tailored to help clients achieve their goals.

Versatility:
- The name can be interpreted in various ways, allowing for flexibility in branding and marketing. It can represent rootedness in both the fulfillment industry and the broader business landscape.

Memorability:
- The name has a catchy and memorable quality, making it easier for clients to recall your brand when searching for fulfillment and marketing services.

Call to Action:
- The phrase "2 It" can also be seen as a motivational call to action, encouraging businesses to take the next step in their growth journey with your support.

Branding Considerations

When positioning "Rooted 2 It," it’s beneficial to incorporate these themes into your marketing materials, messaging, and overall brand story. Highlight how your services are designed to help clients grow their businesses while staying grounded in their values and community.

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Better yet, see us in person!

We love our customers, so feel free to visit during normal business hours.

African to USA and Canada Fulfillment Center

Hours

Mon	09:00 am – 05:00 pm
Tue	09:00 am – 05:00 pm
Wed	09:00 am – 05:00 pm
Thu	09:00 am – 05:00 pm
Fri	09:00 am – 05:00 pm
Sat	Closed
Sun	Closed